Why is fake meat so expensive?

Why are things like Lick's burgers and Tofurky sausages so bloody expensive? They are more expensive than real meat burgers and sausages. (Not to be preachy, but I think if more people knew what was in real sausages and wieners, they wouldn't call them "real meat.") Vegetarians already have to endure people making fun of them for eating fake meat. They have to endure "You eat that shit?" at family barbecues. Why do they have to pay more to do so? Nobody's being paid at the slaughterhouse. I'm sure a farmer makes less on soybeans than a real cow or pig. This might be something for Mike to investigate.